Editorial: the golden age of consumer research
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Editorial: the golden age of consumer research
Twentieth century retail innovator John Wanamaker lamented that ‘‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half.’’ This all changed radically in the opening years of the twenty first century when search giant Google applied Garfield’s [1] bibliometric tools to advertising. Google takes cues from keywords input to its core search engine, and translates t...
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T his month marks the 20th anniversary of the Section of Researchers (SOR) of the College of Family Physicians of Canada and an opportunity for real celebration. During these 20 years the family medicine research enterprise in Canada has grown enormously and arguably is now coming of age. Before the 1990s family medicine research was mainly a cottage industry, with a handful of professional res...
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Epidemiology can be considered as a very old science. For example, John Graunt, a statistician, published Natural and Political Observations. In the Bills of Mortality in 1662, he analyzed the mortality rolls in London before the Great Plague, presented one of the first life tables, and reported time trends for many diseases. He provided statist...
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ژورنال
عنوان ژورنال: Electronic Commerce Research
سال: 2015
ISSN: 1389-5753,1572-9362
DOI: 10.1007/s10660-015-9189-0